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HEM to MAID

Robb Clarke avatar
Written by Robb Clarke
Updated over 2 months ago

Overview

The HEM to MAID endpoint accepts an MD5-hashed email and returns up to five Mobile Advertising IDs (MAIDs) associated with that identifier.

MAIDs are ranked in descending order based on the most recent date the HEM was active on each device, with the most recent appearing first.

Use this endpoint to transform HEM-based audiences into device ID audiences for cross-platform targeting and attribution.

Use Case

Use this endpoint to link hashed email-based profiles to mobile identity data for:

  • Cross-device targeting

  • Ad personalization

  • Retargeting pipelines

Credit Cost

1 credit per request

Technical Documentation

For technical specifications, request/response schema, and example payloads, view the full API reference on Postman.

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