RB2B APIs and the consumer RB2B platform share the same core technology — real-time identity resolution — but they serve different audiences and use cases.
While the RB2B platform at app.rb2b.com provides a complete, self-serve experience for marketers and sales teams, RB2B APIs gives developers and partners direct access to RB2B’s identity graph through programmable interfaces.
⚠️ Note: RB2B APIs is a standalone offering and operates independently from the consumer RB2B platform at app.rb2b.com.
Accounts, credits, and usage are not shared or transferable between the two systems.
RB2B (Consumer Platform)
URL: https://app.rb2b.com
RB2B is a turnkey SaaS product built for marketing, sales, and customer success teams. It includes:
A hosted dashboard for tracking and engaging website visitors
Automatic visitor identification with company- and person-level profiles
Integrations with CRMs, ad platforms, and sales tools
Credit-based usage tied to on-site activity
AI-powered insights and workflow automation features
It’s designed for non-technical users who want to take advantage of RB2B’s data and automation without needing to write code.
RB2B APIs (Developer Platform)
RB2B APIs is built for developers, GTM engineers, and partners who want to integrate RB2B’s identity data directly into their own systems, dashboards, or customer products.
It provides:
RESTful APIs for real-time identity, enrichment, and matching
Programmable access to RB2B’s underlying data models
Pay-as-you-go credit pricing for complete flexibility
Postman documentation and developer-friendly authentication
Integration-ready endpoints (e.g., IP to HEM, HEM to LinkedIn, Email to Business Profile)
Unlike the consumer platform, RB2B APIs has no visual dashboard for tracking visitors — instead, you call endpoints programmatically to power your own workflows or applications.
Key Differences
Feature | RB2B | RB2B APIs |
Audience | Marketers, sales teams, agencies | Developers, engineers, technical partners |
Interface | Web-based dashboard | API endpoints (no UI tracking) |
Setup | Script installation on your site | API key and endpoint access |
Primary Use | View and act on visitor data | Integrate identity data into other tools |
Credits | Managed via RB2B dashboard | Managed via API dashboard |
Trial | Free trial available | No free trial (starts with 100 credits for $9) |
Which One Should I Use?
Choose RB2B if you want a ready-to-use platform for:
Viewing and segmenting website visitors
Syncing data automatically to your CRM or ad platform
Using AI-powered lead qualification and automation features
Choose RB2B APIs if you want to:
Build your own integrations or custom data flows
Access RB2B’s identity graph programmatically
Embed identity data into your product or service