RB2B APIs help you turn anonymous website activity into actionable sales and marketing intelligence. This guide gives you a high-level overview of what you can build, followed by more detailed articles grouped by category.
Two Core Capabilities
RB2B provides APIs in two major categories:
Identification APIs
These endpoints convert IP addresses and user agents into business identifiers such as Hashed Emails (HEM), Mobile Advertising IDs (MAIDs), and company information.
Enrichment APIs
These endpoints enrich HEMs, emails, or LinkedIn URLs with professional, business, and contact data so teams can take action immediately.
What You Can Build
Across sales, marketing, operations, and product teams, RB2B APIs unlock capabilities like:
Real-time visitor alerts
CRM and MAP enrichment
Lead routing and scoring
ABM insight automation
Personalization on your website
Fraud detection
Cross-device attribution
Multi-channel outreach
Audience analysis
The following articles break down each category with detailed use cases and examples.