RB2B APIs' Identification APIs let you turn anonymous website traffic into known buyers, companies, and devices. Below are the most common real-world use cases powered by IP-level identification.
Real-Time Visitor Alerts for Sales
APIs: IP to HEM, HEM to Business Profile, HEM to Best LinkedIn URL
When a visitor hits a pricing or product page, you can instantly convert the IP to a HEM, enrich it, and notify your sales team.
Example workflow:
Website visit → IP to HEM → Enrich → Send Slack/email → Rep follows up
Automated CRM Lead/Company Creation
APIs: IP to Company, HEM to Business Profile
Automatically create CRM records when an ICP visitor lands on the site.
Example workflow:
Visitor → IP to Company → Create Company → Create Contact → Assign owner
ABM Traffic Analysis
APIs: IP to Company
Measure whether target accounts are visiting your site and which pages they view.
Example applications:
Weekly ABM engagement reports
Account-level heatmaps
Marketing attribution
Website Personalization
APIs: IP to Company, HEM to Business Profile
Customize your website dynamically based on visitor industry or size.
Examples:
Industry-specific hero text
Tailored CTAs
Location-based pricing or messaging
Fraud & Spam Detection
APIs: IP to Company
Block proxies, consumer ISPs, or suspicious IPs from submitting forms or gated content.
Cross-Device Attribution
APIs: IP to MAID
Connect web sessions to mobile activity by resolving MAIDs from IPs and user agents.
Examples:
Cross-platform user journeys
Better ad attribution
Personalized mobile onboarding