Once a HEM or email is known, RB2B APIs enrich it with professional, company, and contact insights. These are the core use cases.
Lead Scoring Enhancements
APIs: HEM to Business Profile, Email to Business Profile
Use company size, industry, location, and revenue data to adjust lead scores.
Role & Seniority Classification
APIs: HEM to LinkedIn Slug, Email to Best LinkedIn URL
Automatically identify job titles, seniority, and persona types to route leads appropriately.
Outreach Enrichment
APIs: Email/HEM to LinkedIn Slug, HEM to Best LinkedIn URL
Ensure that outreach teams have accurate and up-to-date role and profile information.
Contact Enrichment for CRM & MAP
APIs: Email to Business Profile, HEM to Business Profile
Keep CRM records complete and clean without requiring manual research.
Identifying Persona Trends
APIs: HEM to Business Profile, Email to Business Profile
Analyze who is engaging with your content across roles, departments, and industries.
