Skip to main content

Contact & Company Enrichment Use Cases (HEM / Email → Data)

Robb Clarke avatar
Written by Robb Clarke
Updated over 2 months ago

Once a HEM or email is known, RB2B APIs enrich it with professional, company, and contact insights. These are the core use cases.

Lead Scoring Enhancements

APIs: HEM to Business Profile, Email to Business Profile

Use company size, industry, location, and revenue data to adjust lead scores.

Role & Seniority Classification

APIs: HEM to LinkedIn Slug, Email to Best LinkedIn URL

Automatically identify job titles, seniority, and persona types to route leads appropriately.

Outreach Enrichment

APIs: Email/HEM to LinkedIn Slug, HEM to Best LinkedIn URL

Ensure that outreach teams have accurate and up-to-date role and profile information.

Contact Enrichment for CRM & MAP

APIs: Email to Business Profile, HEM to Business Profile

Keep CRM records complete and clean without requiring manual research.

Identifying Persona Trends

APIs: HEM to Business Profile, Email to Business Profile

Analyze who is engaging with your content across roles, departments, and industries.

Did this answer your question?