These examples show the power of combining Identification + Enrichment endpoints to create full automations.
High-Intent Visitor Alert With Full Profile
APIs:
IP to HEM
HEM to Business Profile + LinkedIn + MAID
Outcome: Slack or CRM record updated within seconds.
Returning Visitor Workflow
Identify when a prior visitor returns and re-trigger routing or outreach logic.
APIs:
IP to HEM → Compare HEMs → Enrich if needed
ICP Fit Scoring
APIs:
IP to Company → HEM to Business Profile → Role-based scoring
Outcome: Alerts only when high-fit prospects visit.
ABM Activation
When a target account appears on your site, automatically trigger:
Sales alerts
Personalized website content
Outreach sequences
Warm-up ads
APIs used vary based on workflow.
Marketing Attribution Across Web + Mobile
Link website visits with app activity.
APIs:
IP to MAID
Email/HEM to MAID